South End Surf Shop

From wet suits and body boards, to Stand-up paddle board (SUP) or surfing lessons, the iconic South End Surf Shop has everything a vacationer needs to go out and enjoy those pristine Atlantic waves. Located in a historic brick building in the heart of Wrightsville Beach, this all-encompassing surf shop is a celebration of the community’s love of life on the water, and is a perfect launching point for a host of on-the-water adventures.

Newcomers will want to check out the array of rentals that are available on a short-term basis, which includes easy body boards, stand-up paddle boards, and surf boards which can be rented for half day or full day increments. Need help getting started? Then sign up for a surf lesson or SUP lesson, which are available for 1-4 people and which can easily help new wave riders learn the basics and get moving. For avid surfing fans, the shop itself has a wealth of wet suits, boards, apparel, and gear from dozens of top-rated and recognized brands. A perfect destination for long-time surfers and new waves riders alike, and centrally located for veritably all Wrightsville Beach vacationers, the South End Surf Shop is a one-stop-shop for gear, lessons, rentals, and everything under the sun that a water sports lover requires.